A new form of travel is emerging. Tour companies care more about giving their clients the chance to make genuine experiences and create memories, rather than just see the “big” stuff. In 2017, Globus noticed that Italy, once the busiest tourist spot, had become the least popular destination out of Europe. Chief marketer, Steve Born, realized the reason for the decline was that once people visited the popular attractions, such as Venice, Florence, Rome, there was no reason to go back. So they decided to switch things up and create undiscovered tours with Globus.
By: Amalia Marin, CTA and Senior Travel Consultant
History, culture, architecture, and gastronomy; Sicily has it all condensed in one beautiful island. These were some of the biggest reasons why we chose to take The Sicilian with Globus tour. When I told others that we were taking this tour, they asked, “didn’t you already go to Italy (referring to the mainland)?” Italians from all different regions of the country have a strong sense of identity and any of them will tell you that Sicily is not the same as the other regions. If you’ve already experienced the mainland, Sicily is still a must.